Why is the Green Fashion Trend Growing Strong?
1. Increasing Awareness of Climate Change Climate change is one of the biggest problems facing humanity, and the fashion industry contributes significantly to this situation. According to studies, the fashion industry accounts for about 10% of total global carbon emissions and uses a lot of water for fabric production, especially in cotton and leather products. With the strong spread of environmental campaigns and increasing awareness from the public, consumers have begun to demand more from brands, especially commitments to environmental protection and emissions reduction. greenhouse waste. Additionally, reports of waste from the fast fashion industry have raised concerns among the global community. According to estimates, each year up to 92 million tons of textil...