How Big Brands Are Making the Shift to Sustainability
Why Do Big Brands Need to Make the Transition to Sustainability?
In the face of climate change and the worsening environmental crisis, it is not just a choice but an urgent need for major brands to go sustainable. Consumers are increasingly concerned about the negative impacts that the fashion industry and other industries have on the planet. Therefore, brands must respond to this need by making changes to their production processes, materials, supply chains and consumption.
The shift to sustainability not only helps brands reduce their negative environmental impact, but also creates long-term value for both businesses and communities. Brands that invest in sustainability not only attract consumer support, but also reduce resource risks and enhance brand reputation in the global marketplace.
Adidas: Commitment to Recycled Materials
Adidas is one of the pioneers in using recycled materials in its products. The brand has partnered with Parley for the Oceans to produce footwear from recycled plastic collected from the ocean. Since 2015, Adidas has committed to using recycled plastic in most of its products, with a goal of using only recycled polyester by 2025.
In addition to using recycled materials, Adidas has set goals to reduce carbon emissions and conserve water in its manufacturing processes. They have implemented new technologies to reduce the amount of water used in the production of shoes and clothing, and increased the ability to recycle old products. With these efforts, Adidas is gradually building a sustainable future for its brand.
H&M: Sustainable Fashion Strategy
H&M, one of the world’s largest fashion groups, has recognized the need to transition to a sustainable model. The brand has launched the “Conscious Collection” program, a collection made from recycled and sustainable materials such as organic cotton, recycled polyester and Tencel. In addition, H&M has a collection collection service in its stores to recycle and reuse materials.
H&M also set clear goals for the future, including using 100% recycled or sustainable materials by 2030 and becoming a carbon neutral brand by 2040. Despite the challenges, H&M is showing a strong commitment to transforming its supply chain and business model towards sustainability.
Nike: Improving the Manufacturing Process
Nike is another brand that is actively moving towards sustainability by investing in green manufacturing technology. The brand has developed “Flyknit,” a method of footwear manufacturing that minimizes waste from raw materials and saves energy. Flyknit uses recycled yarns and reduces shoe manufacturing waste by up to 60% compared to traditional methods.
Nike has also set a goal of using 100% renewable energy for its factories by 2025 and reducing carbon emissions across its entire supply chain. Through projects like “Move to Zero,” Nike is committed to achieving net zero carbon emissions and using 100% recycled materials in the near future.
Burberry: Luxury But Responsible
Burberry, a luxury fashion brand, has taken significant steps towards sustainability. Burberry has pledged to stop burning its inventory and instead focus on recycling and reusing unsold products. The brand has also begun using sustainable materials in its collections, including recycled wool and organic cotton.
Burberry has achieved its goal of using 100% renewable energy in its stores and manufacturing centres. Burberry also invests in environmental projects and reduces the ecological impact of fashion production. These steps make Burberry one of the leading luxury brands in changing the approach to sustainable fashion.
Levi’s: Eco-Friendly Denim
Levi’s, the brand known for its jeans, has taken big steps towards making eco-friendly denim. Levi’s has developed a “Water Levi’s not only focuses on production but also encourages customers to reuse and recycle old jeans. Through the “Buy Better, Wear Longer” program, Levi’s wants to raise consumer awareness about the impact of fashion on the environment and encourage responsible consumption habits.
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